Our Story

The founder

Kentemust is a brand inspired by Ghana, highlighting its colors and fabric, kente.

Its creator, Cédric Evans, of Ghanaian descent, reinterprets this traditional cloth originally worn by Ashanti kings.

The centuries-old craftsmanship of weavers meets the bow tie accessory in the first collection, ‘The Golden Era’.

Originality, authenticity, and chic make each bow tie a unique piece.

Why the bow tie ?

At KenteMust, we chose to create the bow tie because it is trendy, elegant, and stands out from the tie, which is much more common. Whether it accompanies your special occasions (weddings, baptisms, traditional celebrations…) or adds a touch of originality to your “casual” style, the bow tie is the detail that makes an impact.

What is Kente, and what does it represent?

Kente is a traditional fabric that comes from West Africa (Ghana, Ivory Coast, Togo…). In Ghana, this coveted fabric is worn by the kings of the Ashanti kingdom. Initially, this fabric was made from silk or cotton. Today, it is exclusively made from cotton. The weavers who produce it are highly skilled. The main manufacturers of Kente come from the Ashanti region in the central part of the country. It takes about a month to make a 6-meter fabric.

The Asantehene (pronounced ah-san-ti-hi-nii), the king of kings (with kings being rulers of regions) or the king of the Ashanti people, wears kente and adorns himself with gold jewelry. This is why our slogan is “The Pap of the King”.

The KenteMust bow tie is handmade and follows the original weaving of Kente. It meets the need for elegance and the quest for originality with its colorful and unique fabric, created by outstanding artisans.

Listen to all of Cédric’s talks